Fifteen years across production, performance, and operations — now pointed at AI. These are the places I create the most leverage, whether that's a strategy engagement, fractional leadership, or a custom system build.
01
AI Implementation Strategy
Helping businesses identify where AI creates real leverage, prioritize what to build first, and avoid the expensive mistake of solving the wrong problem.
Strategy · ROI · Change Management
02
Systems & Automation
Custom-built AI workflows that eliminate repetitive work, surface better intelligence, and give any team a structural edge — regardless of industry.
n8n · Claude Code · AI Agents
03
Team Leadership
Building and scaling high-performance teams — from in-house departments to agency pods — with the processes and infrastructure to ship at scale without chaos.
Leadership · Operations · P&L
04
Performance Strategy
Data-informed creative strategy that identifies what's working, kills what isn't, and scales winners across channels — built around real business outcomes, not vanity metrics.
Creative Testing · Paid Social · CPA
05
Audience & Messaging Strategy
Persona-driven messaging frameworks that give teams a strategic foundation to brief from — turning customer insight into creative direction that actually converts.
Personas · Positioning · Creative Brief
06
Creative Direction
Concept-to-delivery creative leadership across video, digital, and branded content — built for brands that need ideas that perform, not just look good.