Everything I've published — researched takes on AI systems, automation, and the business of building them. Newest first.
AI is table stakes now. The platforms punish lazy AI, not AI. The creators who partner up to use it responsibly will scale their brand. The ones who wait get buried in the feed.
Performance Marketing · AI SystemsAI collapsed the production cost floor. Platforms absorbed the optimization layer. The value chain moved from execution to orchestration. Here's where the money goes next.
AI Systems · Build vs BuyEveryone keeps telling me agents will wipe out SaaS by 2028. I spent a week digging in. The headline is wrong, but what's underneath is more interesting than the hype.